Accor announces global launch of its All-Inclusive Collection

Accor announces global launch of its All-Inclusive Collection


The put up Accor announces global launch of its All-Inclusive Collection appeared first on TD (Travel Daily Media) Travel Daily.

Accor has introduced that it’s accelerating its growth within the all-inclusive market with the launch of its multi-branded All-Inclusive Collection – a lovely providing that may see the Group double down on this fast-growing phase by constructing upon the success of the Rixos model.

The platform will incorporate the important thing strengths of Accor’s manufacturers and leverage the Group’s main market place within the luxurious and premium segments. Building on Rixos’ invaluable 20+ years of expertise within the luxury-all-inclusive market. The providing will look to offer thrilling and memorable experiences globally.

Accor entered right into a three way partnership with Fettah Tamince, founder of Rixos Hotels, in 2016 to develop the All-Inclusive phase. The partnership has proved to be nice success with Rixos efficiently tripling its community (together with dedicated pipeline) during the last 5 years. Rixos is a number one global participant within the luxurious all-inclusive phase and the dominant market chief in Turkey, the Middle East and Central Asia with 24 motels and over 10,000 rooms in operation and an additional 26 motels with over 14,000 rooms within the pipeline.

Building upon the success of Rixos, Accor is considerably increasing its all-inclusive providing by together with its luxurious and premium manufacturers with Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick within the Collection. The goal is to leverage the power and visibility of these manufacturers in the important thing goal markets for growth for the All-Inclusive Collection.

Carefully curated leisure programmes, for each day and night actions, will play a central position and can construct on Rixos’ experience in youngsters’s golf equipment, health, watersports in addition to in programming for outside actions and MICE. Guests can sit up for spectacular reveals with breathtaking performances delivered by entertainers and a number of sporting actions per resort accompanied by world-class spa and wellness amenities.

This will probably be complemented by the distinctive high quality and extensive breadth of restaurant, bar, seashore membership and nightlife ideas, creating unforgettable visitor experiences. The Collection’s programming on this house will probably be impressed and led by Carte Blanched, Ennismore’s F&B Concept Lab with every venue offering numerous and culturally related cuisines and culinary experiences. Ennismore is the main way of life platform established by Accor in a three way partnership with Sharan Pasricha.

International growth of the all-inclusive enterprise will probably be centered in Europe, Middle East Africa, Turkey, Asia and Central America and the Caribbean. These geographies have been chosen for his or her promising development potential within the all-inclusive phase and the power of these manufacturers within the goal markets. The Collection will initially concentrate on the additional growth of Rixos’ footprint of 50 properties within the community and pipeline and can rapidly scale and diversify as half of a long run multi-branded technique of having over 100 all-inclusive resorts within the subsequent 5 years.

The Collection is about for a robust 12 months of openings which can embody: Rixos Gulf Hotel Doha, Rixos Qetaifan Doha, which incorporates one of the world’s largest waterparks. Both these resorts will open in time for the FIFA World Cup in Qatar. Also opening later this 12 months the Swissôtel Sharm el Sheikh, the primary non-Rixos branded property within the All-Inclusive Collection with 1,350 rooms, a water park, a number of eating, seashore membership and leisure amenities.

Fettah Tamince, Chairman of the Board of Rixos Hotels, mentioned: “I am incredibly proud of the success Rixos has achieved in the five years as part of the Accor portfolio. Together, Accor and Rixos complement each other’s market-leading expertise, and the All-Inclusive Collection is the next step in accelerating their positions in the sector. This new initiative comes at a time when the demand for all-inclusive stays could not be stronger and now is the right time to leverage this positive trajectory. I am excited and pleased to continue my partnership with Accor with this expanded brand portfolio.

Gaurav Bhushan, CEO Accor Lifestyle & Entertainment, Co-CEO Ennismore, added: “The post-Covid travel market is witnessing a renewed desire for leisure stays. Accor’s strategic decision to double down on the all-inclusive segment, the fastest growing sector in this market and build upon its success with Rixos, capitalizes on this opportunity. The new luxury and premium All-Inclusive Collection, reinforces our business model while increasing our exposure and value proposition for hotel owners.” 

The put up Accor announces global launch of its All-Inclusive Collection appeared first on Travel Daily.



Source link

Leave a Comment

Your email address will not be published.

Translate »