Agoda signs partnership agreement with Singapore Tourism Board to reinvigorate the APAC travel corridor

Agoda signs partnership agreement with Singapore Tourism Board to reinvigorate the APAC travel corridor


The put up Agoda signs partnership agreement with Singapore Tourism Board to reinvigorate the APAC travel corridor appeared first on TD (Travel Daily Media) Travel Daily.

Singapore headquartered Digital travel platform, Agoda, has signed a partnership agreement with the Singapore Tourism Board (STB) on a joint built-in advertising and marketing marketing campaign to goal inbound guests from Southeast Asia into Singapore. The partnership will utilise  Agoda’s expertise and travel experience, information insights and built-in advertising and marketing capabilities to showcase Singapore as a vacation spot, driving extra affinity for travel experiences to Singapore.

The agreement was signed on third March 2022, in the presence of Enric Casals, Director and Board  Member of Agoda; Olalla Rey, Senior Director, Strategic partnerships, Agoda, and dignitaries from the  Singapore Tourism Board together with John Gregory Conceicao, Executive Director, Southeast Asia; and  Nicholas Lim, Manager, Market Planning, International Group. This marks the first direct partnership between STB and Agoda to higher seize travel demand as border restrictions start to raise in the area.

“Globally headquartered in Singapore across our 16 years of operation, our biggest focus has always been in bringing ease to the world of travel. Singapore is a bustling city centre at the heart of Asia with so much to offer its visitors from the region. With this partnership, we are glad to lend our insights and innovative marketing to help STB optimise footfall to our home base.”, stated Enric Casals, director of Agoda.

John Gregory Conceicao, Executive Director from Singapore Tourism Board stated, “As borders gradually re-open, it is important for the industry to collaborate and drive our travel sector forward.  That is why we are delighted to collaborate with Agoda in Southeast Asia, which is a significant market that will play a key role in tourism recovery. Here in Singapore, we are reimagining the visitor experience to make each trip a meaningful exploration of our island. Through this partnership, and  with the insights and knowledge that each partner brings to the table, we can reach a wider audience  and invite them to rediscover Singapore and our vibrant neighbourhoods, variety of delicious food  and unique attractions.”

“Agoda strives to be a supportive partner to the governments and communities we operate in, and we hope this will be the first in a longstanding partnership with the Singapore government, towards stimulating the tourism economy,” added Casals.

The put up Agoda signs partnership agreement with Singapore Tourism Board to reinvigorate the APAC travel corridor appeared first on Travel Daily.



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