Tourism Australia bets big on Indian travellers

Ahead of reopening, Tourism Australia unveils global ad campaign

The put up Ahead of reopening, Tourism Australia unveils global ad campaign appeared first on TD (Travel Daily Media) Travel Daily.

Tourism Australia has launched a brand new campaign internationally to encourage travellers to ebook their subsequent massive vacation to Australia, as borders re-open to all absolutely vaccinated vacationers and different guests subsequent week. Don’t Go Small. Go Australia is an AUD $40 million (£21 million) campaign being rolled out into key markets, together with Germany, France, Italy, Canada, the US and UK.

It seeks to remind travellers of all of the unbelievable experiences that await them in Australia. The campaign has launched with tactical out of house placements in landmark websites, together with London’s Piccadilly Circus and Times Square in New York. Australia minister for commerce, tourism and funding, Dan Tehan, mentioned Tourism Australia had been ready to ramp up its worldwide advertising and marketing efforts as soon as the border re-opening was introduced.

“The world has been waiting two years to get Down Under for a holiday and our latest ad campaign will remind them of what they’ve been missing,” Tehan mentioned. “After Covid-19, the world is looking forward to taking a holiday and we want that holiday to be in Australia. This new campaign is just the first step in a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year.”

Tourism Australia managing director, Phillipa Harrison, mentioned the campaign will run throughout TV, print, digital and social channels in key markets and have some of Australia’s most iconic locations and experiences. “Australia has amazing icons which we are known and loved for around the world, such as the Great Barrier Reef, the awe-inspiring Uluru and the Sydney Harbour Bridge, and now is the time to remind the world of these things, as well as showcase a number of our lesser known but equally spectacular experiences and destinations,” she defined.

The put up Ahead of reopening, Tourism Australia unveils global ad campaign appeared first on Travel Daily.

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