Kerala Tourism to roll out nationwide promotional campaigns

Kerala Tourism to roll out nationwide promotional campaigns


The publish Kerala Tourism to roll out nationwide promotional campaigns appeared first on TD (Travel Daily Media) Travel Daily.

Kerala Tourism is getting ready to roll out aggressive promotional campaigns throughout the nation, concentrating on numerous segments of travellers. The campaigns to ramp up the state’s tourism and hospitality trade shall be based mostly on a wide range of themes resembling lengthy stays, homestays, drive holidays and ‘change of air’ in addition to new merchandise like caravan holidays.

The promotional initiatives shall be bolstered by a sequence of journey commerce networking actions, together with participation in Trade Fairs, organising B2B Partnership Meets and roadshows, and selling merchandise and occasions by means of varied media resembling print, TV, radio, digital, OTT, and theatre.

During the subsequent three months (March-May), Kerala Tourism will take part within the twenty eighth International Mediterranean Tourism Market (IMTM) at Tel Aviv (Israel) and at BIT Milan (Italy) and in addition organise B2B Meets in Madrid and Milan.

Tourism minister P.A. Mohamed Riyas stated the pandemic had tapered off significantly throughout the globe, leading to lifting of journey restrictions. This, he stated, augured properly for Kerala’s tourism and hospitality trade. “We are in a resurgent mode now. We believe the recently launched products will woo back the travellers from both inside the country and outside. Tourists from inside the country have always played a major role in making Kerala’s tourism a throbbing enterprise. In the post-COVID world also, their role will be paramount. It is this belief that forms the essence of our pan-India promotional campaigns.”

The publish Kerala Tourism to roll out nationwide promotional campaigns appeared first on Travel Daily.



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