Kerala unveils ‘Honeymoon Holidays’ campaign to boost tourism

Kerala unveils ‘Honeymoon Holidays’ campaign to boost tourism


The put up Kerala unveils ‘Honeymoon Holidays’ campaign to boost tourism appeared first on TD (Travel Daily Media) Travel Daily.

Promoting Kerala as a protected and glamorous honeymoon vacation spot, Kerala Tourism has launched a high-octane campaign by stapling it with lyrical micro-video songs to lure honeymooners from the world over to the state. As a part of the campaign, the Department of Tourism has produced a music album titled ‘Love is within the air’, that includes eight micro-love songs with every tune having a length underneath one minute.

Kerala Tourism has launched the songs on its social media pages to promote Kerala as a major and ideal honeymoon vacation spot. Sung by widespread people/indie band When Chai Met Toast, the movies already have round one lakh views collectively, an official launch stated right here on Monday. Besides, the audio songs reached greater than 75 lakh folks throughout the nation by way of a number of music platforms like Spotify, Gaana, Hungama, JioSaavan and Wynk, and many others, it stated.

Pitching the campaign on Valentine’s Day, Kerala Tourism introduced a contest for its social media followers to create reels utilizing the lyrical video micro-love songs launched on social media pages. The greatest reels will win a free journey throughout Kerala.

The campaign titled ‘Honeymoon Holidays’ was initially unveiled after the second wave of COVID-19 and the next journey relaxations. It was quickly shelved after the pandemic’s third wave began.

Earlier final yr in 2021, Kerala Tourism launched a campaign named ‘My First Trip 2021’ to herald home vacationers.

The put up Kerala unveils ‘Honeymoon Holidays’ campaign to boost tourism appeared first on Travel Daily.



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