The submit Luxury Airbnb alternative Plum Guide raises USD31 million and to disrupt homestay market appeared first on TD (Travel Daily Media) Travel Daily.
Plum Guide has introduced that it has prolonged its Series B funding spherical to elevate a complete of USD31m. The funding, which builds on a USD9m money injection led by Beringea late final yr, strengthens the corporate’s place to capitalise on the ‘revenge travel’ increase. The spherical additionally incorporates USD3.5m raised by way of a profitable crowdfunding marketing campaign on Crowdcube, which enabled Plum Guide’s followers, friends, and hosts to spend money on its future development.
The funding will enable Plum Guide to speed up its development because it creates the definitive checklist of the world’s most extraordinary vacation properties. Plum Guide’s distinctive imaginative and prescient, to create a world-class belief mark for journey, has been core to the corporate’s success to date which sees it outranking all rivals as essentially the most beneficial homestay firm.
Plum Guide finds and awards the most effective properties in every market by way of a singular mixture of information, know-how and professional ‘home critics’. By providing a curated alternative to mass-market reserving platforms and choosing solely the highest 3% of properties in any vacation spot, the corporate attracts a mature, city, prosperous shopper phase who count on an distinctive expertise each time.
This newest funding spherical indicators the beginning of the journey increase with world travellers shunning motels in favour of alternative and extra private lodging with British holidaymakers planning to spend GBP800 extra on a vacation this yr in contrast to 2021.
Founder and CEO Doron Meyassed says: “With British consumers spending more in 2022 than in previous years, there is no room for error and so we strive to set that global standard for quality in the travel sector that has previously been lacking. We are catering to discerning global travellers who simply expect the best; they want unique properties in exciting destinations for a homestay in comfort and style and this investment will allow us to scale up to meet that demand.”
Karen McCormick, Chief Investment Officer at Beringea, commented: “As consumers start making up for lost time, there is going to be vast demand for exceptional, reliable travel experiences. The entrepreneurial experience of Doron and his remarkable team has ensured that the pandemic has simply driven the company from strength to strength, and its impressive performance as lockdowns have eased demonstrates that Plum Guide is a business strongly positioned to harness the ‘revenge’ travel boom.”
The submit Luxury Airbnb alternative Plum Guide raises USD31 million and to disrupt homestay market appeared first on Travel Daily.