The submit Ol’au Palau: Islands of Palau will reward tourists for travelling sustainably appeared first on TD (Travel Daily Media) Travel Daily.
The tourism sector within the Republic of Palau, located within the northwest Pacific, has introduced Ol’au Palau: a brand new mannequin of accountable tourism that goals to alter the way in which individuals work together with the nation’s pristine surroundings and native tradition.
Pre-Covid 19, tourism comprised 85% of Palau’s GDP, however when worldwide journey collapsed in 2020, the nation was hit exhausting by the pandemic with no guests travelling to the island nation for practically two years. Ol’au Palau goals to assist the nation bounce again from the pandemic and rebuild its tourism sector sustainably, by rewarding guests for measurably defending and preserving Palau throughout their keep.
Ol’au Palau was launched by Palau’s tourism sector in response to new world market analysis that exposed over three-quarters of individuals (77%) admitted that Covid-19 made them extra conscious of how damaging their behaviour might be to the surroundings, with 72% wanting to journey to sustainable vacation locations.
In the native language, Palauan, “Ol’au” is a means of calling out to a good friend to ask them into your area. This precept is the idea for the brand new initiative which creates a unique kind of tourism worth trade: one the place guests can accumulate factors for demonstrating accountable and regenerative behaviour throughout their keep. In return, they will use these factors to unlock entry to distinctive experiences Palau has to supply. These experiences gained’t be out there to guests who don’t take part or who don’t accumulate sufficient factors throughout their keep.
The new analysis additionally revealed greater than 90% of U.S. travellers surveyed need to expertise a vacation spot’s pure surroundings and tradition and learn to protect and defend it throughout their keep. In addition, 87% mentioned that they’d spend extra for a vacation in a vacation spot that had a pristine, protected surroundings and tradition.
Additionally, 89% of individuals could be extra interested by visiting a rustic with this sort of rewards program, and that collaborating would make them be ok with their vacation; and 85% mentioned this concept would make them extra more likely to interact in optimistic behaviour after they go to a rustic.
With such robust optimistic sentiment towards travelling sustainably, Ol’au Palau is completely positioned to assist lead the world into a brand new period of regenerative tourism.
Visitors to Palau will quickly be capable of accumulate factors within the Ol’au Palau app by doing issues reminiscent of offsetting their carbon footprint utilizing Palau’s world-first private carbon calculator, utilizing reef-safe sunscreen, patronizing companies which are lowering their affect on the surroundings and tradition, visiting culturally-significant tourism websites, consuming sustainably-sourced native meals, collaborating in regenerative tourism initiatives; avoiding single-use plastics; and appropriately answering questions on Palau’s biodiversity and tradition.
This sustainable behaviour will be rewarded by unlocking cultural experiences which are usually reserved for Palauans and shut associates. Some examples of these experiences embody accessing pristine elements of the island which have beforehand solely been accessible to the local people, assembly elders and touring historic websites, beautiful hikes which are off the overwhelmed monitor, visiting villages for taro patch excursions and lunch with the neighborhood, conventional fishing at secret spots, swimming at spectacular hidden caves and different highly-tailored excursions open solely for Ol’au Palau company.
With the detrimental environmental and cultural impacts of tourism changing into a priority globally, Palau hopes that the brand new program, knowledgeable by world analysis, will turn into a mannequin for different international locations and locations to observe.
“Palau’s tourism industry has been hit hard by the pandemic with no visitors entering Palau for almost two years. Despite the economic impact, Palau’s tourism sector is determined to stick to its high-value ecotourism strategy and find a way to bounce back sustainably from the pandemic,” mentioned Alan T. Marbou, Board Member, Palau Visitors Authority and former Speaker of the Koror State Government.
“By launching Ol’au Palau we get to reward our most conscientious guests and protect our most highly-prized tourism asset: our pristine environment and unique culture. The pandemic has provided our planet with a much-needed wakeup call and an opportunity to see what’s possible when nature has a chance to rebalance itself. We hope that Ol’au Palau will make more destinations think about the true cost of tourism and rethink who they reward with their best experiences.”
“We know from prior research that eco-tourists stay longer in a destination and spend over 50% more than regular tourists, so it makes sense for Palau to attract and reward like-minded visitors,” mentioned Merkii Basilius, Manager, Travelr Palau.
Ol’au Palau is the newest in Palau’s historical past of world-first conservation and cultural preservation initiatives: it’s dwelling to the world’s first shark sanctuary, the primary nuclear-free structure, and it was the primary to create a marine sanctuary that totally protects 100% of its territorial waters from industrial fishing.
In 2017, Palau additionally launched the Palau Pledge: a world-first immigration legislation that requires all guests to signal a compulsory environmental pledge to Palau’s youngsters that’s stamped right into a customer’s passport on arrival. The Palau Pledge educates guests about their potential affect on Palau’s surroundings and tradition and offers them tips to observe to assist them maintain their promise throughout their keep. In 2018 Palau Pledge turned essentially the most awarded communication marketing campaign on the planet and has since been replicated by different international locations and locations together with New Zealand, Hawaii, and Finland.
The submit Ol’au Palau: Islands of Palau will reward tourists for travelling sustainably appeared first on Travel Daily.