The put up Ready to Board! Consumers bet big on cruise travel in 2022 appeared first on TD (Travel Daily Media) Travel Daily.
Consumers are optimistic about their 2022 cruise travel plans. That’s the general sentiment from a current survey carried out by arrivia, travel loyalty and cruise reserving expertise platform that works with consumer-facing firms worldwide.
The firm surveyed 1,453 Americans between November 3, 2021, and January 10, 2022, all of whom are members of a travel membership or travel advantages programme, about their attitudes and preferences round cruise travel. Initial responses had been collected just some weeks earlier than the emergence of the COVID-19 Omicron variant, with responses additionally being recorded into January 2022 because it turned the dominant pressure worldwide.
The Ready to Board shopper cruise survey revealed that greater than 80% of respondents have booked a cruise in the following two years or are planning or contemplating a cruise trip. Of these customers who’ve already booked a cruise, 37% aimed to travel in the spring, 22% in the summer season and 31% in the autumn. While there was a slight shift in the information primarily based on when the survey responses had been recorded relative to the unfold of Omicron, the variety of respondents who had already booked or had been actively planning a cruise constant outweighed those that “might” e book one or aren’t contemplating reserving by practically 2 to 1.
Consumers, nevertheless, had been very clear that they assist cruise traces’ efforts to make travel as secure as doable. Over 50% of respondents mentioned they’d need to see common masking and vaccination on board and social distancing on cruise actions to really feel comfy cruising once more.
Value remains to be a significant factor in decision-making Despite the pent-up travel demand collected over the previous two years, 46% of customers take into account worth for cash an important issue when reserving a cruise — extra than the double itineraries/locations and COVID/security protocols mixed. Better pricing and offers had been additionally the second prime purpose (tied with travel restrictions) that vacationers haven’t booked a cruise in the previous twelve months. The focus on worth is illustrated by the sizeable proportion (18%) of respondents utilizing loyalty or travel rewards factors to defray some or all the value of a cruise.
“Points play an important role as travelers plan their journeys,” mentioned Jeff Zotara, Chief Marketing Officer, arrivia. “Companies with loyalty or rewards programs should consider expanding their capabilities to include more of the travel booking and benefits options that consumers increasingly want, such as cruise travel.”
The put up Ready to Board! Consumers bet big on cruise travel in 2022 appeared first on Travel Daily.