The publish Refreshed and green! Contiki’s new brand ready for world craving social travel experiences appeared first on TD (Travel Daily Media) Travel Daily.
To replicate a brighter future for travel – in addition to this bottled-up need for genuine human connections – Contiki, the world leaders in youth social travel, has launched a daring evolution of its brand identification.
As nicely as an attention grabbing new look and really feel, signifying an optimism for the business that meets the new wants of Gen-Z and Millennial travellers, Contiki has additionally realised its ambition of changing into completely carbon impartial. This refreshed positioning is laser-focussed on the enjoyable, social experiences and sustainability that the brand has been related to for 60 years.
“During these strange times, we took some time to really understand what our travellers will want when the so-called ‘new-normal’ arrives” stated Simon LLanos, Contiki’s CMO. “We thought about our position and how we communicate Social Travel, something the world has dearly missed. We focussed on the things that are uniquely us: sharing incredible experiences, with brilliant people and a sense of fun, humour and community. We really feel we’ve bottled this feeling with our lively new brand evolution. We can confidently say: ‘we look how we feel’”
Contiki’s energetic new look and really feel is an expression of its values. The vivid color shade, led by Contiki Green, leans into the vitality, energy and surprise of the emotions the brand creates on journeys. “The evolution firmly places community at the heart of everything we do at Contiki, it expresses the emotional excitement of sharing your first travel moments with new friends from across the world,” Llanos stated.
Contiki Green represents not solely the new brand positioning but additionally the manufacturers tackle sustainability, ‘a new kind of green’. “Contiki trips are intelligently designed to be 100% carbon neutral but sacrifice none of the fun or wonderful experiences to achieve this,” says Tasha Hayes, Contiki’s Sustainability Officer. “We know that sustainability is incredibly important to our travellers but so is a complete travel experience and having a great time; we’ve looked at everything from our processes to communication to bring in line with the ‘new kind of green’” Hayes ended.
The evolution for Contiki comes at a time the place the brand has set bold objectives for 2022, persevering with its world enlargement within the 18-35s market. “In the last 2 months we’ve really started to see encouraging signs of a meaningful recovery,” stated Adam Armstrong, Contiki CEO. “Our travellers are resilient, confident and eager to resume their travels. We’ve developed this exciting new positioning with their help – and we look forward to welcoming them back to Social Travel with Contiki this year.”
The publish Refreshed and green! Contiki’s new brand ready for world craving social travel experiences appeared first on Travel Daily.