Unveiled! New campaign to position Australia as global leader in business events

Unveiled! New campaign to position Australia as global leader in business events


The publish Unveiled! New campaign to position Australia as global leader in business events appeared first on TD (Travel Daily Media) Travel Daily.

Tourism Australia’s specialist business unit, Business Events Australia, has launched a brand new model campaign to remind the world why there’s nothing like Australia for business events. The campaign targets incentive and affiliation clients and can be launched throughout business events commerce media in the United Kingdom, Europe, North America, South South-East Asia, New Zealand and China.

Tourism Australia’s Executive General Manager of Commercial & Business Events Australia, Robin Mack stated the launch of the brand new Business Events Australia campaign marks the primary part of a broader technique to position Australia as a global leader in business events.

“We know from our research that Australia is seen as highly desirable destination for business events, and with Australia’s borders open to fully vaccinated travellers, now is the perfect time to remind planners and decision makers that Australia is the perfect destination for your next business event,” he stated.

“We’re highlighting that Australia is home to friendly people with fresh perspectives, that have shaped by our unique landscapes and way of life. By tailoring the messaging for incentive and association sectors, we’re inviting the world to experience the impact that our vast, beautiful country can have on your thinking. The new campaign is part of a series of projects that are focused on optimally positioning Australia for reopening. It features a new creative strategy that shows how Australia has everything you would expect from a business event destination, plus so much more.”

From March 2022 the campaign can be launched throughout excessive influence placements throughout business events commerce media, and can be supported by content material, social and public relations exercise.

The publish Unveiled! New campaign to position Australia as global leader in business events appeared first on Travel Daily.



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