UNWTO and UEFA join hands to promote sports and tourism

UNWTO and UEFA join hands to promote sports and tourism


The publish UNWTO and UEFA join hands to promote sports and tourism appeared first on TD (Travel Daily Media) Travel Daily.

The World Tourism Organization (UNWTO) and the Union of European Football Associations (UEFA) have agreed to collectively promote the advantages of sports and sports tourism for growth and alternative for all, together with younger individuals.

UNWTO Secretary-General Zurab Pololikashvili and UEFA President Aleksander Čeferin acknowledged the values shared by tourism and soccer, each outstanding people-led sectors with the capability to promote understanding, friendship and solidarity and drive social and financial change.

UNWTO and UEFA will work to ship a legacy throughout Europe. The UEFA Foundation will join representatives of the totally different divisions of UEFA on the UNWTO Global Youth Tourism Summit (July 2022, Sorrento, Italy), designed to give younger individuals a say in the way forward for the sector and to give them the talents and information wanted to lead tourism ahead.

UNWTO Secretary-General Zurab Pololikashvili stated: “Tourism and football are natural partners, bringing joy to many millions with benefits going far beyond vacations or single matches. Working together, UNWTO and UEFA will build on our potential to celebrate our shared humanity, foster friendship across borders and create experiences and opportunities for people everywhere.”

UEFA President Aleksander Čeferin added: “Sports tourism is one of the fastest-growing tourism segments. And tourism and football, as the world’s most popular sport, uniquely complement each other. Sporting events, such as UEFA EURO and UEFA Women’s EURO, are making an exceptional contribution to tourism in the host countries. More importantly, football offers teams and supporters a chance to travel the world, discover new destinations and cultures. I cannot think of a better way to learn more about each other, grow together rather than drift apart.”

The publish UNWTO and UEFA join hands to promote sports and tourism appeared first on Travel Daily.



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