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Welcome To Another Side! Go toBritain unveils global campaign to drive inbound travel in 2022

The submit Welcome To Another Side! VisitBritain unveils global campaign to drive inbound travel in 2022 appeared first on TD (Travel Daily Media) Travel Daily.

Go toBritain has launched a brand new multi-million pound global campaign to drive again inbound tourism, as Britain gears up for a landmark 12 months of occasions.

The GBP 10-million worldwide Great Britain advertising and marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by The Rt Hon Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a Go toBritain reception in Dubai, final week. The occasion, hosted by British Tourist Authority chair Dame Judith Macgregor and together with high travel commerce and tourism trade representatives from the GCC and India, was in assist of the broader programme for UK National Day at Expo Dubai.

Go toBritain’s worldwide campaign is placing the highlight on Britain’s cities, hit exhausting by the absence of worldwide guests, in addition to on messages of welcome and reassurance. It can also be capturing the most important occasions this 12 months, set to be global tourism attracts, together with HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ the UK-wide celebration of creativity.

Sally Balcombe, CEO, Go toBritain, mentioned: “We know there is pent-up demand for travel and our priority is to build back demand for Britain and visitor spending as quickly as possible, competing hard for international visitors who contribute billions to our economy… As well as messages of welcome and reassurance, we’re shining the spotlight on our vibrant and diverse cities. Telling the stories of our renowned heritage and iconic city attractions with a modern twist, our buzzing contemporary culture and innovative food and drink scene, we are showing that Britain is bursting full of fresh and exciting experiences to come and enjoy right now.”

“This year’s landmark events including HM The Queen’s Platinum Jubilee, the Commonwealth Games and the ground-breaking ‘Unboxed’ events across the UK, also present exciting and timely opportunities to highlight once-in-a-lifetime experiences that visitors can only have here, and to promote our warm welcome and creativity to the world,” she added.

Go toBritain’s worldwide promoting campaign kicks off with a mixture of brief movies and branded city-focused content material throughout social media channels, digital show promoting and print media.

The submit Welcome To Another Side! VisitBritain unveils global campaign to drive inbound travel in 2022 appeared first on Travel Daily.

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