What’s in store as Saudi Arabia unveils three-year digital tourism strategy

What’s in store as Saudi Arabia unveils three-year digital tourism strategy


The publish What’s in store as Saudi Arabia unveils three-year digital tourism strategy appeared first on TD (Travel Daily Media) Travel Daily.

Saudi Arabia’s Minister of Tourism Ahmed bin Aqeel Al Khateeb has introduced a three-year Digital Tourism Strategy, as the following step in the Kingdom’s continued reform of the sector.  The announcement was made at LEAP, Saudi’s largest-ever tech occasion held in Riyadh.

The Ministry of Tourism is pioneering 9 revolutionary programmes consisting of 31 core initiatives by 2025 – positively impacting residents, guests, traders and the private and non-private sectors. These programmes will speed up the dominion’s National Tourism Strategy and Vision 2030 targets, together with 100 million new visits and tourism’s 10 p.c GDP contribution.

Al Khateeb mentioned: “The Digital Tourism Strategy will help us to redesign tourism in the Kingdom and achieve our ambitious Vision 2030 objectives of making Saudi Arabia a world-leading tourist destination. The Kingdom’s execution of this strategy over the next three years will inspire the tourism sector globally.”

Application of the strategy goals to offer vacationers and stakeholders with a extra seamless expertise, that permits a thriving tourism sector. The strategy focuses on plenty of areas:

  • Seamless Travel: Providing digital options to simplify journey procedures
  • Ease of Doing Business: Launching a unified platform to attach tourism service suppliers and purposes
  • Innovation: Creating an experimental surroundings that can permit know-how innovators to check new digital tourism options
  • Digital Travel: Supporting tourism associated prolonged actuality purposes (e.g. digital or augmented actuality)
  • Encouraging Sustainability: Rewarding vacationers for eco-friendly behaviours
  • Informed Decision Making: Building options that collect information and supply analytics for the tourism sector
  • Skilled Digital Workforce: Creating a era of tourism professionals and entrepreneurs
  • Investor Attraction: Establish & interact a community of tourism traders via digital platforms

To obtain this, the strategy will ship programmes that promote a Kingdom-wide tradition of innovation and future-proof rules. It will increase workforce expertise to strengthen the labour market and appeal to world innovators by offering a secure and supportive surroundings to discover and experiment their work. A devoted programme will goal upskilling and reskilling the tourism workforce to extend Saudi Arabia’s tourism sector employability price and allow the following era of entrepreneurs, he mentioned.

The Ministry of Tourism can even pioneer new digital enterprise fashions to extend market demand for service suppliers. The new fashions will embrace disruptive rules for good inns and streamlined strategies of digital journey, making a frictionless seamless journey expertise for vacationers, companies, and governments.

The publish What’s in store as Saudi Arabia unveils three-year digital tourism strategy appeared first on Travel Daily.



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