WTM London launches new brand identity for travel tech event

WTM London launches new brand identity for travel tech event


The submit WTM London launches new brand identity for travel tech event appeared first on TD (Travel Daily Media) Travel Daily.

World Travel Market – London has redesigned and renamed its co-located travel hospitality expertise present. Previously referred to as Travel Forward, it’ll change into WTM Travel Tech and supply extra options for exhibitors and guests. The first event will happen from November 7-9.

Show organisers are planning two theatres within the WTM Travel Tech zone – one to showcase new merchandise and the opposite to host seminars, debates and shows. The product showcase theatre will supply exhibitors extra choices to current their new providers and improvements to guests. WTM Travel Tech can even have an up to date brand positioning to mirror the best way it has advanced from Travel Forward, in addition to a devoted part inside the WTM London web site.

The modifications have been made because of findings from in-depth analysis carried out amongst consumers, exhibitors and guests. The survey was carried out shortly after the respondents had attended WTM London 2021 and Travel Forward, which happened in a hybrid format for the primary time, that includes a reside present on November 1-3 final yr a web based event on November 8-9.

The ballot discovered a powerful desire for Travel Forward to be carefully built-in with WTM London. Vasyl Zhygalo, WTM portfolio director, mentioned: “We obtained very constructive suggestions from delegates who attended each occasions final yr and there was nice help for our new hybrid format. Our post-show analysis additionally indicated to us that our travel tech providing will profit from shut integration with the primary WTM London event, together with extra content material to indicate how travel and hospitality expertise is a core ingredient of the broader travel trade.”

The submit WTM London launches new brand identity for travel tech event appeared first on Travel Daily.



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